Let us present you Unicorn Labs’ story
Unicorn Labs is a leadership training company in Ottawa and Toronto. They help big and small start-ups teach they managers how to be better leaders.
The main problem they were facing before starting working with us:
Low amount of leads with high CPL. The ROAS of their ads was also questionnable.
And here's the exact strategy we used to help them acquire more customers 👇
- Comprehensive Consultation: We engaged in an in-depth dialogue with Sparkle’s team to discern their core priorities, such as preferred sales and target locations.
- Optimized Structure: The initial step involved fixing any issues with the account and changing campaign structure for heightened efficiency.
- Focused Targeting: By refining keywords and innovating ad creation, we honed in on an audience that was tailor-made for Sparkle’s services.
- Continual Refinement and Improvement: Our neverending optimizations ensured full command over the advertising account. This enabled the marketing strategy to evolve in parallel with the business.
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